Vi Study Reveals Surprising Truth About "Senior Moments"
Four out of Five Seniors Have “So Much to Look Forward to” in The Next Chapter of Life
Chicago, IL -
July 27, 2010
A new nationwide poll of older Americans, the Vi Next
Chapter study, revealed seniors to be redefining "senior
moments."
The Vi Next Chapter Study was commissioned by Vi and
conducted by Penn Schoen Berland among nearly 800 U.S. adults
between the ages of 65 and 80. Results based on this sample of
adults have a margin of error of +/- 3.5 percentage points, with a
95% confidence level.
Rather than look upon their "senior moments" as a negative,
older adults are turning the traditional perception of that phrase
upside down to more accurately reflect their health-conscious,
active lifestyles, as well as their points of view about the next
chapter of their lives. In fact, 39% say the phrase "senior
moments" is a common joke among their friends, and they use it
themselves, according to the new national survey. Indeed, more than
four out of five seniors polled (82%) feel they have "so much to
look forward to" and 83% say they feel "younger than they are."
"Today's seniors are relatively healthy, very active, engaged in
their lives, their interests and their communities and are a real
hoot to be around," said Kenneth Brummel-Smith, MD, Charlotte
Edwards Maguire, Chair, and Professor, Department of Geriatrics,
Florida State University. "This generation is redefining so many
aspects of aging and retirement. It is no surprise this dynamic
demographic is shattering outdated perceptions and rewriting the
way we perceive older adults."
NEXT CHAPTER STUDY REVEALS SURPRISING TRUTHS ABOUT
"SENIOR MOMENTS"
More than 70 million people are starting to turn 65 this year,
and it is estimated that they will have 30+ years of retirement.
The Vi Next Chapter study probed attitudes of people 65
and older about aging concerns, expectations and aspirations.
Survey highlights include:
Not Their Father's Retirement
81% of those surveyed have a different vision of retirement from
that of their parents. Almost nine out of ten (86%) say they
want their retirement to be more exciting and more active than
their parents' retirement, while almost all (98%) say retirement
"can and should be a fun experience." A scant 6% look to their
parents' retirement as a guide for their own future. The majority
(96%) say retirement doesn't mean they are ready to stop being
productive, and 79% feel productive currently.
Independence Means Freedom
The concept of "independence" in the later years is also
undergoing a transformation. Older adults today equate independence
with freedom to do what they like (72%) and from the
responsibilities of work (42%) and raising a family (26%), from
worries about money and bills (43%).
A Little "Me" Time
Nearly half (46%) say they're done taking care of chores - it's
time to take care of "myself." Two in five (40%) report they like
to frequently treat themselves to new purchases such as shoes or
clothes. More than one third (37%) of older Americans surveyed say
they go out socially two or more nights each week. Half (50%) say
having a healthy and active sex life is important to them.
Great Expectations
Two in five (39%) say that as they've gotten older, they've
become more "adventurous." A similar number (38%) say they've never
had as much fun as they're having now. Older adults polled say they
are most excited about and fully expect to travel (57%) and spend
time with family (57%).
Health Trumps Money
Health trumps money by a ratio of 4 to 1 when it comes to things
older Americans are worried about. Eight out of 10 older adults
(80%) say that "losing my health" concerns them more while only 17%
are worried about "not having enough money to get by."
Fitter Not Fatter
Sixty percent of older Americans polled say they are exercising
more than 2-3 hours a week with 21% saying they exercise more than
5 hours each week. More than four out of five say they prepare
meals from scratch rather than eating frozen, pre-prepared or
takeout meals and 97% say the food they eat is very or somewhat
healthy.
About Vi
Vi, formerly Classic Residence by Hyatt, was founded in 1987 as
a developer, owner and operator of older adult living communities.
The company is dedicated to enriching the lives of older adults by
providing high quality environments, services and care. Vi
currently operates ten continuing care retirement communities
(CCRCs) and one rental community under a family of brands
nationwide. For more information about Vi communities, visit: www.ViLiving.com.