Effective Date: October 2026
Last Reviewed: October 2026

This Privacy Policy applies solely to all visitors, users, prospective residents, and consumers ("consumers" or "you") who visit or use our website, viliving.com, (the “Website”)  The terms of this Notice do not apply to any data or personal information, defined below, that are subject to other privacy laws, including Protected Health Information governed by the Health Insurance Portability and Accountability Act (“HIPAA”) (45 C.F.R. Parts 160 and 164) and medical information regulated by the California Confidentiality of Medical Information Act (“CMIA”) (Cal. Civ. Code §§ 56 et seq.), to the extent such laws apply, or clinical trial data.

BY ACCESSING OUR WEBSITE, YOU ACCEPT OUR TERMS OF USE, INCORPORATED HEREIN, AND THIS PRIVACY POLICY. YOU CONSENT TO OUR COLLECTION, STORAGE, USE AND DISCLOSURE OF YOUR PERSONAL INFORMATION AS DESCRIBED HEREIN.  

1. Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). In particular, Vi has collected the following categories of personal information from its consumers within the last twelve (12) months:

Category	Examples1	Disclosure to Service Providers and Other Third Parties
A. Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.	(a) Third-party analytics and advertising partners (b) Professional service providers
B. Personal Information Described in Cal. Civ. Code § 1978.80(e)	Name, address, telephone number.	(a) Third-party analytics and advertising partners (b) Professional service providers
C. Internet, Online Tracking Data, or Other Similar Network Activity	Browsing history, search history, personal social media activity, personal email, online transactions, information on a consumer's interaction with a website, application, or advertisement.	(a) IT service providers (b) Third-party analytics and advertising partners
D. Geolocation Data	Physical location or movements of an individual or device based on browser information.	(a) Third-party analytics and advertising partners

¹ Examples listed herein are illustrative of the types of personal information included in each category and may or may not be the specific types of personal information collected on an individual person. Additionally, some personal information included in the categories may overlap with other categories.

Vi obtains the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms you complete when you inquire about our services or to provide you services that you request, or to create a resident account, when you “Contact Us.”.
• Indirectly from you. For example, from observing your actions with our company systems or Vi’s website.
• From service providers and other third parties. For example, from vendors who help us reach out to prospective residents.

For all categories of personal information listed above, we retain personal information for active prospects as long as reasonably necessary or as required by applicable law. For example, we may retain personal information collected from prospective residents for 10–15 years where necessary to maintain ongoing relationships and communications with those individuals. Information collected through cookies and similar tracking technologies is retained based on the type of technology, its purpose, and our applicable retention practices.

2. Use of Personal Information

We may use, or disclose the personal information we collect for one or more of the following purposes:

• To fulfill or meet the reason you provided the information. For example, if you provide your name and contact information to request tour of a property, we will use that personal information to fulfill your request.
• To provide you with support and to respond to your inquiries about our communities, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your experience with us and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via mail, e-mail, or text message (with your consent, where required by law).
• To help maintain the safety, security, and integrity of our communities, website, products and services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve our communities, website, products, and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in other applicable privacy laws.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Vi's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Vi about our Website users is among the assets transferred.

Vi will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. 

3. Disclosing Personal Information

Vi may disclose your personal information to a third-party service provider for a business or commercial purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We disclose your personal information listed above with the following categories of third parties:

• Data aggregators.

Selling or Sharing of Personal Information for Targeted Advertising

We may use cookies, pixels, and similar technologies that collect personal information such as online identifiers, device information, and information about your interactions with our website (see Category C: Internet, Online tracking data, or other similar network activity). In some cases, this information is disclosed to third-parties, including our marketing and advertising partners and analytics providers, to provide, measure, and improve our website and services and to deliver and evaluate advertising, including cross-context behavioral or targeted advertising.

Our website and our services are not intended for users or individuals under 16 years of age. We do not have any knowledge or reason to believe that we sell or share personal information of consumers under 16 years of age for cross-context behavioral advertising or targeted advertising.

4. Your Rights and Choices

Depending on your state of residence, you may have certain rights under applicable state privacy laws. Please note that these rights are not absolute, may vary by state, and may be subject to limitations or exceptions under applicable law. Not all rights described below apply to all individuals, and we will process your request in accordance with the laws that apply to your jurisdiction subject to any lawful verification procedures.

• Right to Know / Access / Confirm Processing – You may have the right to confirm whether we process your personal information and to request access to the personal information we maintain about you. Depending on applicable law, you may also have the right to request that we disclose:
• The categories of personal information we have collected about you.
• The categories of sources from which your personal information was collected.
• The business or commercial purposes for collecting or processing your personal information.
• The categories of third parties to whom we disclose personal information.
• The categories of personal information that we sold or shared about you for targeted advertising, and the categories of third parties to whom the personal information was sold or shared, by category of personal information
• The specific pieces of personal information we have collected about you
• Right to Data Portability – You may have the right to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
• Right to Delete – You may have the right to request that we delete personal information we have collected from or about you, subject to certain exceptions.
• Right to Correct – You may have the right to request that we correct inaccuracies in the personal information we maintain about you, taking into account the nature of the personal information and the purposes of the processing.
• Right to Opt-Out of Sale, Sharing, or Targeted Advertising – You may have the right to opt-out of selling, sharing, or processing of your personal information for cross-context behavioral advertising (under CA law) or targeted advertising (under other applicable laws), as those terms are defined under applicable law.
• Right to Opt-Out via Preference Signals – Where required by applicable law, we recognize browser-based opt-out signals, such as the Global Privacy Control (GPC), as a valid request to opt out of the sale of personal information and/or processing for targeted advertising, where applicable.
• Right to Withdraw Consent – Where we rely on your consent to process certain personal information, where required and as defined by applicable law, you may have the right to withdraw that consent.
• Right to Obtain Information About Third Parties – In some states, you may have the right to obtain a list of specific third parties, or categories of third parties, and in some cases, specific third parties, to whom we have disclosed your personal information.
• Right to Appeal – If we decline to take action on your request, you may have the right to appeal our decision in accordance with applicable law. To submit an appeal, you may contact us using the contact information provided below. We will respond to your appeal within the time required by applicable law and inform you of any further rights available to you.
• Right to Non-Discrimination / Non-Retaliation – You may have the right not to receive discriminatory or retaliatory treatment for exercising your privacy rights. Unless permitted by applicable law, we will not:
• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Opt-Out of Sale, Sharing, and Targeted Advertising
(Category C: Online Tracking Data)

Depending on your state of residence, you may have the right to opt out of:

• The “sale” or “sharing” of your personal information for cross-context behavioral advertising (as defined under California law); and/or
• The processing of your personal information for targeted advertising (as defined under Colorado and other applicable laws).

You are responsible for keeping your information with us current. You may update your information by contacting us at editorial@viliving.com. We will use reasonable efforts to process any change you request; but requests to delete information are subject to Vi’s internal reporting and retention policies and applicable legal obligations.

You authorize Vi to transmit email or postal mail to you, telephone you, or conduct a personal visit to respond to your communications, promote our services and administer and provide information to you about our community activities.

If you do not wish to receive any information, materials, advertisements or offers from Vi, you may notify us at editorial@viliving.com. Within a commercially reasonable time following our receipt of any such notice, we will take steps to assure that you will not receive any further communications from us of such a nature. You may not opt out of communications regarding your dealings with Vi, the Sites or technical information about the same.

Where you have provided us with the appropriate permissions, or where we are legally entitled to do so, we will provide you with marketing materials by email. You can opt out of receiving these emails at any time by clicking the unsubscribe link in the marketing email. Please note that such requests may take up to ten (10) business days to become effective.

You may also set your browser to block all cookies, including Collection Technology (e.g., cookies) associated with our Sites, or to indicate when a cookie is being set by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled.

We will process opt-out requests in accordance with applicable law. You do not need to create an account with us or provide additional information to exercise your opt-out rights.

Please note that your opt-out choice is specific to the browser and device you use to access our website, and you may need to renew your preferences if you clear cookies or use a different browser or device.

• Calling us at (888) 216-3184
• Emailing us at editorial@viliving.com
• Visiting viliving.com/contact

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may designate an authorized agent to make a request on your behalf. If you use an authorized agent, we may require proof of the agent’s authorization and may also require you to verify your identity directly with us.

The information we request for verification will depend on the nature of your request and the sensitivity of the information involved.
Your request should:

• Provide sufficient information that allows us to reasonably verify your identity or your authority to act on behalf of another individual; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We may not be able to respond to your request or provide personal information if we cannot verify your identity or authority to make the request. We will only use personal information provided in connection with a request to verify the requestor’s identity or authority and to process the request. You are not required to create an account with us to submit a request.

We will respond to your request within the time period required by applicable law. If we require additional time, we will inform you of the reason and extension period in writing.
Where applicable, our response will explain the actions we have taken or the reasons we are unable to comply with your request. For data portability requests, we will provide your personal information in a portable and, to the extent technically feasible, readily usable format.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded, as permitted by applicable law. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

5. Other California Privacy Rights

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to editorial@viliving.com or write us at: Attn: Webmaster, 233 South Wacker Drive, Suite 8400, Chicago, Illinois 60606.

6. Changes to Our Privacy Notice

Vi reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the website and update the notice's effective date. Your continued use of our website, products, and services following the posting of changes constitutes your acceptance of such changes.

7. Contact Information

If you have any questions or comments about this notice, the ways in which Vi collects and uses your information described below and in Vi's Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under applicable state law, please do not hesitate to contact us at:

Phone: (888) 216-3184
Website: viliving.com/contact
Email: editorial@viliving.com

Postal Address:

Classic Residence Management Limited Partnership
Attn: Erin Swafford
233 South Wacker Drive
Suite 8400
Chicago, Illinois 60606