TidePointe, A Vi Community, Appoints Michael Friedel Executive Director

HILTON HEAD, S.C. (October 17, 2023) - One of South Carolina’s premier senior living communities, TidePointe, a Vi Community, has appointed Michael Friedel as executive director. In his new role, Friedel will oversee every aspect of the community, from quality of service, resort-caliber amenities, and resident care to a robust and ever-changing calendar of enriching programs and activities. 

“I am delighted to be joining TidePointe and look forward to working alongside the talented team to provide the highest caliber of care for our residents,” said Friedel. “The community is dedicated to creating remarkable experiences every day, and it’s an honor to be spearheading the efforts that foster an engaging and thriving community culture.”

Friedel brings a wealth of experience in senior living and hospitality to Vi. Most recently, he was the associate executive director for Erickson Senior Living's Eagle’s Trace Retirement in Houston, where he served as the director of continuing care starting in 2014, before moving to his AED role in 2017.

Prior, he held leadership roles in an Erickson community in Parkville, Maryland, and at two Sunrise Senior Living communities in the mid-Atlantic. Friedel began his career with Marriott Hotels and Resorts in Philadelphia as executive chef and beverage director. 

About TidePointe
Set in the heart of Hilton Head Island, TidePointe, a Vi Community, is a resort-style senior living community where warm hospitality meets low-country luxury. Enjoying best-in-class living in its villas, verandas, and cottages, residents are presented with a wealth of experiences within reach and a carefree coastal atmosphere that makes the community home.

A Life Plan community, TidePointe serves residents across the continuum of care, with independent living, assisted living, and skilled nursing options. TidePointe is conveniently located near all the cultural attractions of Hilton Head Island and surrounding Beaufort County. TidePointe offers residents country club amenities and privileged access to Sea Pines Resort, where they can enjoy golf outings, art shows, culinary delights, and more. 

To learn more about TidePointe and other Vi communities, visit

About Vi
Headquartered in Chicago, Illinois, Vi Living operates 10 continuing care retirement communities (CCRCs) across the United States. Blending the best of a five-star resort lifestyle with senior living, Vi communities provide residents with independent living as well as a continuum of care on-site, including assisted living and skilled nursing, should the need arise. With more than 30 years of experience as the owner and operator of residential communities for older adults, Vi continues to work toward providing quality environments, services, and programs to enrich the lives of those they serve.

Media Contacts:

Laura Bottke
Murphy O'Brien  310.586.7104