Michael Friedel Executive Director
As executive director, Michael oversees every aspect of the community, from quality of service and amenities to care and programming for every TidePointe resident. Michael brings a wealth of experience in senior living and hospitality to Vi. Most recently, he was the Associate Executive Director for Erickson Senior living Eagles Trace Retirement Community in Houston. Before that he held leadership roles at other senior living communities and has been an Executive Chef and Food and Beverage Director earlier in his career with Marriott Hotels and Resorts in Philadelphia. He holds a bachelor’s degree in business/healthcare administration from the Western Governors University in Salt Lake City. Michael joined Vi in 2023.
Dene Wilmot Sales Director and Broker-in-Charge
Dene directs all of our sales efforts at TidePointe. She also manages each sales team member and represents Vi to the larger Hilton Head community.
She has 10 years of experience in Resort, Hospitality, and Sports Marketing. Dene has worked at TidePointe since Vi acquired the community in 1998.
Jennifer Whiting Care Center Administrator
Jennifer oversees each care center department — from dining service to nursing care — and provides a quality experience to TidePointe residents. She graduated from UNC Wilmington with a bachelor's degree in nursing and is both a Registered Nurse and a Licensed Nursing Home Administrator. She has 25 years of experience in senior living. Jennifer joined Vi in 2024.
Andrea Williams Director of Nursing
Andrea helps to manage the quality of care and services provided to residents of the care center, which includes assisted living and skilled nursing accommodations. Andrea also oversees the care center nursing staff and works directly with the care center administrator to provide care for each resident. She has more than 26 years of healthcare experience and a master’s degree in nursing. Andrea joined Vi in 2022.
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Carrie Rodriguez Director of Resident Services
Carrie assists independent living residents and their family members should they need support during a change in a resident’s health. She also works to ensure residents receive the appropriate level of care and service while in independent living and oversees wellness amenities and manages our concierge and valet services. She has a Bachelor of Arts in Psychology from the University of North Carolina at Wilmington, and a Master of Science in Healthcare Administration from Liberty University. Carrie joined Vi in 2014 and has more than 15 years of experience in healthcare and hospitality working with seniors and their families.
Lilliana Lance Director of Human Resources
Lilly works to enhance both resident and employee satisfaction through oversight and management of human resources at TidePointe. She has 15+ years of human resource experience in leadership roles across healthcare and multi-site organizations. She earned both her Master of Science in Employment Law and Bachelor of Science in Legal Studies from Hodges University in Naples, Florida. Lilly joined Vi in 2020 at Vi at Bentley Village and began her role at TidePointe in 2025.
Joy Lawson Lifestyle Director
Joy is at the center of everything social at TidePointe. She creates, finds, and arranges outings and events for residents like educational lectures, travel clubs, fitness classes, day trips to unique places on and around Hilton Head Island, and much more. Joy also helps manage the numerous resident-led clubs and events that keep TidePointe members engaged and active. Joy has a BA in Psychology from University of South Carolina and more than 20 years’ experience in customer service and the senior fitness industry. Joy joined Vi in 2016.
Rhonda Ashby Director of Housekeeping
Rhonda oversees the housekeeping function for the community, with a focus on providing a comfortable living environment for every resident. She has over 25 years of experience working in housekeeping and is a Certified Hospitality Supervisor and Certified Master of Infection Prevention. Rhonda began her role as Director of Housekeeping in 2024.
Quintin Beasley Director of Engineering
Quintin is responsible for maintenance of the community’s physical plant and the numerous buildings on our campus. He joined TidePointe in 2001 as an Engineering Supervisor and was promoted to Assistant Director of Engineering in 2016. Quintin began his role as Director of Engineering in 2019.