News & Awards
News & Awards
Screenshots of various website features.
Introducing our reimagined website

CHICAGO (August 31, 2020) —Vi, a premier developer, owner and operator of 10 luxury senior living communities across the US, has launched a new website highlighting its unique properties, lifestyle opportunities and approach to health and wellness. This new site now also offers tools and expert resources designed to help seniors make informed decisions about their senior living options.

“At Vi, we commit to the highest standards in everything we do,” said Randy Richardson, President, Vi. “This includes the development of a modernized website that reflects our luxury communities, our unique lifestyle and that also provides transparent resources to empower seniors to make the decisions that are right for them and their families through the many stages of their search.”

Designed to address the core questions and concerns of today’s seniors, the site features:

  • Comparisons of industry models – The website defines the different models that are available across the senior living landscape, including those beyond Vi, to ensure the difference between them is easily understood, allowing seniors to compare and contrast their options.
  • Resources at every step – “Straight Talk with Vi” is Vi’s newest series of articles designed to help seniors through the different points of their search for senior living, including milestone topics such as “Breaking Down Finances” and “Downsizing.”
  • Superior user experience – The site is designed in ways that ensure the content is engaging as well as delivered in a style that is easily accessible for everyone. As nearly half the Vi audience visits the website on mobile devices, Vi revamped their web presence with a mobile-first approach to design and user experience. Moving forward, they anticipate that mobile audience to continue to grow.
  • Modernized look and feel – Known for their high-end, well-designed communities, Vi’s website now reflects the on-site experience that residents enjoy every day. The enriched Vi website will help differentiate the Vi brand in a cluttered marketplace, aligning with the high expectations of the next generation of prospects.

Blending the best of a five-star resort lifestyle with senior living, Vi operates continuing care retirement communities (CCRCs), which provide residents with independent living as well as a continuum of care on-site, including assisted living, memory support and skilled nursing should the need ever arise.

To learn more about Vi on their freshly renovated website, visit


About Vi
Headquartered in Chicago, Illinois, Vi operates 10 continuing care retirement communities (CCRCs) across the United States. With more than 30 years of experience as the owner and operator of residential communities for older adults, Vi continues to work toward providing quality environments, services and programs to enrich the lives of those they serve. Vi is proud to be the recipient of a number of best workplace awards, including Glassdoor’s 2020 “Best Places to Work”, and Great Place to Work and Fortune’s “Best Workplaces for Aging Services”.
Media Contact
Murphy O'Brien Public Relations